Summer is fast approaching. If you are one of the growing number of men who have a “little gyno problem,” doffing your shirt to beat the summer heat can be an exercise in embarrassment. “Man boobs,” or gynecomastia, can make a trip to the beach or pool or gym an embarrassing experience. Many men with gynecomastia are so self-conscious about their condition that they won’t even reduce their shirts when doing yard work around their own homes.

Gynecomastia is on the rise in the U.S. According to the Mayo Clinic, gynecomastia is the enlargement of the male breast area which causes the breast tissue to protrude in a way that mimics female breasts; hence the cultural slang term “man boobs.” Primarily caused by the hormonal imbalance of estrogen and testosterone that normally accompanies puberty, some swelling of the breast area is a fairly common among teen-aged boys. As the hormonal surge of the teen years calms most, but not all, men outgrow youthful gynecomastia. Gynecomastia can also be a side effect of certain drugs, including steroids, and is frequently associated with obesity.

There is growing demand for liposuction and cosmetic surgery to reduce man boobs. But the scarring associated with cosmetic surgery can be as unattractive as the condition it treats. CoolSculpting offers men a viable, non-surgical, non-invasive, non-scarring alternative that produces attractive, beach-worthy results. Visit our website to find out how CoolSculpting can eliminate embarrassing man boobs and make you proud to strip off your shirt this summer!